Among the highest highs (and lowest lows) in this business can revolve around working with on-camera talent.
The primary factors leading to one of those extremes are the attitude and professionalism of the talent. Most specifically, his or her willingness and ability to deliver the script on the mark. Translating the intent of the written word can be tedious and laborious even for some 
of the best.
Last week I got to experience one of those highs — thanks to Tracy Cassidy. We had selected her to voice a video we are producing for a client’s very special event. (We’ll talk more about the video after it’s had its premiere.) The topic is critical, dealing with life-altering issues. I had sweated through every word of the script to assure the message was on target, with an emotional appeal without being over dramatic.
Tracy nailed it. And she did it so flawlessly — because she had taken the time to understand the message, to appreciate the nuances. Tracy made the words I wrote sing out with passion and credibility. The best part of all is that she is such a joy to work with. 
Cooperative. Patient. Caring. A true professional.
In case you’re one of the few in this area not familiar with Tracy, she is a morning personality on B98 — the Brent & Tracy Show. She has been doing that for over 20 years, and the show is consistently one of the top rated in the Wichita market.
-Bill Leslie, President / Creative Director
