A Whole New Set of Tools

Walking into 14 West First this morning I knew I was going to be happy here. The atmosphere put me directly at ease. Bill was the first to greet me when I arrived, he offered me coffee and showed me to my new office.

As I unpacked the few things I had brought with me to personalize my space — a couple of plants and a photo — I realized that it already feels like home.

After coffee and conversation with Jill, I am positive that I am in the right place. Ed has been checking in on me to make sure everything is running smoothly. Renee stopped by and chatted for a while. Everyone has been very welcoming.

Not only are the people great, but I am also very excited about the work I will be doing.

Since receiving my BA in graphic design in 2003, I have been working in marketing and design; most of that time has been spent in newspaper. I’ve continued my education, taking marketing and small business management classes at night to keep fresh. I learned a great deal from these experiences; but as I grew, I realized the inherent limitations afforded by my career thus far.

On the Catalyst website there is an Abraham Maslow quote that is one of Bill’s favorites: “If your only tool is a hammer, you tend to see every problem as a nail.”

For eight years I have been limited to a hammer. Now I see a whole new world of options opening up to me. Nothing against the hammer, it is very helpful and necessary, but it doesn’t do the job of a power drill or even a Phillips head screwdriver very well.

While reading over a marketing plan this morning it hit me what a wonderful opportunity I have here; the opportunity to work across multiple platforms, offering just the right mix for an individual client and what they want to communicate.

All in all my first day has been a great one so far. I know that I have a lot yet to learn and worthy challenges ahead, but I am excited to come back again tomorrow and take them on – with my new friends and a whole new set of tools.

~ Rebekah Starkey, Writer/Designer

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