Author Archives: Administrator

While the benefits of social media marketing are great, Falls made a point to reiterate a belief that we hold in common here at Catalyst , “Social media is a channel, not necessarily a better channel.” While social media can be a great marketing tool for a business — it is important to not give up traditional advertising media. The strongest marketers combine these mediums strategically. Continue reading →

Walking into 14 West First this morning I knew I was going to be happy here. The atmosphere put me directly at ease. Bill was the first to greet me when I arrived, he offered me coffee and showed me … Continue reading →

The term “synergy” comes from the Greek word syn-ergos, meaning “working together”. Here’s an example: Jill Leslie-Muramatsu creates synergy in Hutchinson by acting as a catalyst for businesses and organizations to collaborate in improving our community.  Jill’s synergistic endeavors were … Continue reading →

Remember missing kid’s faces on milk cartons? Or your parents telling you not to talk to anyone you don’t know? Do you have the feeling that others should know what to do and it’s not your job to show them? … Continue reading →

Among the highest highs (and lowest lows) in this business can revolve around working with on-camera talent. The primary factors leading to one of those extremes are the attitude and professionalism of the talent. Most specifically, his or her willingness … Continue reading →

You might have noticed our new company photo to the right of this blog, if not please afford yourself a moment to gander at our attractive clan.  It is no hard feat for an advertising agency to snap a photo of … Continue reading →

Defeated, I picked up the phone, dialed the number off the website, and held my breath as it rang… “Catalyst Creative Services, how may I help you?” “Hi, may I please, speak with Jill Leslie?” “This is Jill” “Hi Jill, … Continue reading →